Email has become a critical part of any firm’s
communications and marketing plan. It can help retain
customers, keep members informed, increase sales, fill
seats, raise brand
visibility
and help you grow your business. Email is faster and
more affordable than traditional print mail, and, by
some measures, it offers the best return on investment
of any marketing medium*.
It's possible email might even wax your car or take the
dog for a walk. It wouldn’t surprise us. But to work,
email has to be done well. Content needs to be clear and
compelling. Graphics need to be visually appealing.
Campaigns need to be personalized and relevant. Delivery
needs to be timely and accurate. And results need to be
thoroughly tracked and applied to future mailings.
And that’s where Restaurant eMarketing comes in. With
our help, you’ll be able to:
Manage your audience lists…
We can easily organize your recipients into groups, or
use our advanced search-and-segment feature to find (and
send to) people based on their interests, their
geography, their past response and more. Your
customizable signup screens let new people sign up from
any spot on your website, and your customizable database
lets you collect and store as much information as you
like.
Utilize industry best practices…
Whether it’s following the rules of permission
marketing, handling opt-out requests quickly,
interpreting bounces or making sure you’re sending a
well constructed email every time, our service can help
make sure you’re on board with the latest industry
trends and best practices that will increase your
delivery rates and improve your results.
Create and send stylish email campaigns…
Unlike other email marketing services that use
templates, we create stylish email campaigns using our
intuitive and custom created html campaigns--at no
additional charge. We’ll help you prepare and preview
your campaigns, proof them for problematic content, and
send quickly and accurately every time. And your past
campaigns are stored for easy access and linking later.
Deliver with success every time…
Our world-class delivery network ensures high delivery
rates through our personalized sendoff, ISP
relationships, and delivery policies that can be
fine-tuned down to the individual mailing if necessary.
Our engine handles every aspect of delivery for you, and
our industry know-how helps ensure the highest delivery
rates possible, every time.
Track your results in real time…
You'll see who opened your campaign, clicked on every
link, forwarded your campaign to friends or signed up to
get your future emails. You'll find out who bounced
(definitely didn't get your email) and be able to follow
up with them. This is just part of our real-time
response tracking that lets you know just about
everything that happens to your campaign, as it happens.
And because we store your results over time, you’ll be
able to learn from past efforts to make your future
emails enjoy even greater success.
